About

Chronically Clinically Online

My name is Sacha. I went to art school, did a bunch of gig work, had a few part-time jobs. Tale as old as time. I got tired of doing work where I didn't get to exercise my full breadth of skills (and was underpaid). I pivoted to learning UX design, and I loved almost every aspect of it! I really enjoyed the idea of making things that were helpful and delightful to people, because most UI these days feel so boring and homogenous! However, I ran head first into a wall when I had to face the reality that every company that could pay me a living wage was held hostage by VC investors with their own agendas. Even the companies I thought were "good" or "okay at best" had some form of values that I couldn't get on board with. The vast majority of apps on the market use some form of deceptive patterns, data-sales, and advertisements in order to achieve their ultimate, never-ending mission: gain revenue, grow big, users be damned.

The truth is that I am scared of failing. But I am TERRIFIED of succeeding because what would that even look like?? I have no idea. It is the year of the Fire Horse as I write this, so now is the time to do something insane and delusional. My dream is to be able to see my bff a bunch more than I do right now. We live across the country from one another and I would like to take like, way more walks with her in the near future. We've been separated by the trajectory of our lives for over 7 years–we would see each other max three times a year. I cannot stand it!!! My not-practical dream is to have a pony (not a joke).

In America 2026, these dreams are basically the equivalent of "I would like to go to the moon." Objectively, they're small dreams, and I think that's okay! To be transparent, the only reason I have a shot at this is because I have support financially and emotionally, which I am deeply grateful for. All my basic needs are met, and this is why I can do this slowly and deliberately.

I hope this gives you context for my mission. It is a labor of anger and frustration with how things work, but it is also a labor of the deepest love for others and of curiosity: do we have the power to make things that aren't in service of a bottom line?